THE POWER OF PROMOS
1 in 4 are walking around with a promotional product right now! Promo products yield a return on investment beyond any other marketing strategy. They’re welcomed advertising with a high amount of recall for consumers.
WHICH PROMOTIONAL PRODUCTS ARE MOST EFFECTIVE?
Bags generate more impression’s in the U.S. than any other promotional Item.
Mobile Power Banks are kept 12 months- the second highest of any product category.
85% of consumers remember the advertiser who gave them a branded T-Shirt.
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78% of consumers own promotional drinkware.
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COMPARE ADVERTISING BY GENERATION
- Web
- Promos
- Mobile
- TV
Promotional products are a step ahead of other advertising strategies. Why? They’re a guaranteed way to get your brand in the hands of your customers. People aren’t going to hang on to a newspaper ad, and you can’t really use a TV commercial.
Whether you give away personalized pens or custom tote bags, your customers will have more than just your brand name to take home with them. Every time they jot a note with their pen or store items in their tote, they’ll remember their experience working with your company. You won’t find those impressions in any other form of advertising!
PROMOTIONAL PRODUCTS ARE THE MOST WELCOMED FORM OF ADVERTISING BY ALL GENERATIONS
Visually Appealing
Functional
Entertaining
Reliable
Effective
Relevant
PROMOTIONAL STATISTICS
The World Remembers
Promo Gifts Keep on Giving
Promo Products
Offer Great ROI
NUMBER OF MONTHS PROMOTIONAL ITEMS ARE KEPT
According to the 2016 study, the average promotional product is kept for about eight months. Some products, such as umbrellas, can stay around for over a year, while others, especially health and safety products and writing instruments, last for about six months.
CONSUMER ACTION TAKEN ON ADS IN THE PAST SIX MONTHS
< Watched Entire Online Video Ad
< Read Entire Magazine Ad
< Kept Promotional Product
Consumer Actions Taken On Ads In Past Six Months
How Promotional Products Compare to Other Forms of Advertising
Companies spend billions of dollars each year on advertising efforts. The U.S. in particular is one of the largest markets in the entire world. With so many marketing options to choose from, it’s hard to whittle down which one is most effective. However, in a data-driven world, people are feeling oversaturated by brand messages. Promos are a way to cut through the noise and give consumers something they’ll actually appreciate.
